Subaru is definitely keeping up with the times. The automaker’s latest move has upped its ante with a new-generation, high-energy BRZ that ignites the senses: a completely redesigned, re-engineered scorching sports car.
To let consumers “taste drive” the scorching 2022 Subaru BRZ, we turned it into a hot sauce registering 65k on the Scoville Scale. We even gamified the spicy experience via Snapchat AR and displayed the sizzling car creatively on social media allowing consumers to win a bottle of their own.
Creative directors: Kevin Sato and Vinay Parmar
To let consumers “taste drive” the scorching 2022 Subaru BRZ, we turned it into a hot sauce registering 65k on the Scoville Scale. We even gamified the spicy experience via Snapchat AR and displayed the sizzling car creatively on social media allowing consumers to win a bottle of their own.
Creative directors: Kevin Sato and Vinay Parmar
COMMERCIAL
STATIC POSTS
INSTAGRAM STORY
SNAPCHAT AR
OOH DISPLAYS
